The Rising of Paper Tube Packaging in Beauty Industry
First impressions are everything—especially for beauty packaging.
Beauty brands are now turning to paper tubes as an alternative option for a secondary package, offering both protection and a stunning eye-catching appeal.
Versine Skincare is a shining example, using beautifully decorated paper tubes to safeguard their luxurious skincare serums, "Illuminate & Refine" and "Calm & Hydrate," housed in elegant glass bottles.
The 1.5mm paperboard tubes are covered with 157gsm Kraft paper, creating a perfect blend of sustainability and beauty.
Why choose a paper tube instead of a traditional folding carton?
Jennie Gao, co-founder of Versine, explains, "I wanted it to stand out and attract attention." Working with Sarah Rose Andrew at Gyst Design, they crafted the tube's exquisite floral pattern with shining gold accents using CMYK printing and hot foil-stamping.
Importantly, the tube is fully recyclable, thanks to the use of a thin, recyclable foil that doesn't compromise its eco-friendly nature.
Benefits of using paper tubes for beauty brands:
Eco-friendly and recyclable packaging option
Unique and eye-catching designs to captivate customers
Provides protection for delicate beauty products
Beauty brands, it's time to make a sustainable choice!
Embrace the rising trend of paper tube packaging and leave a lasting impression on your customers while protecting the planet.
